During the electoral campaign, the guy behind the page The news in the memes “played the elbow” with the Alberta Memes page which leaned (a little a lot) from the edge of the conservatives of Pierre Hairyvre. He returns to Guéguerere (and on the federal electoral campaign which has just ended).
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“Alberta Memes is a very, very, very assertive page on the right, very caricatured Albertaine, very oil. My page is completely the opposite. They like it very much to shit in Quebec. We are their scapegoat in the rest of Canada, ”underlines Maxime Larrivée-Roy in an interview with 24 hours.
The creator describes his page as “Woke-Friendly, LGBTQ-friendly”, which is the opposite of Alberta Memes.
“The pages of memes in Quebec are more creative, less aggressive than the pages of the rest of Canada. They use old models a lot, will punch down And strike on religion, gender, for example. Instead of attacking ideas, they will generally attack people, ”notes the one who is followed by more than 77,000 subscribers on Facebook and Instagram.
Outdoors
Even if he considers himself more to the left on the political spectrum, Maxime Larrivée-Roy assures that his objective is never to influence the vote. What he wants is to open discussions and convey progressive values.
“It is more a comforting outlet that removes all the heaviness that we find in politics. It comes to dramatize what is going on. Better to laugh than to cry, ”he says.
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What Maxime Larrivée-Roy appreciates above: to exchange with people who follow him and who react to his memes.
“This is one of the things that make my page the fun. People are even funnier in comments than my memes. I really have one of the best fanbases In Quebec for meme pages, ”he rejoices.
He is also preparing to launch a line of T-shirts in collaboration with the company Inkompetent which will put forward three of its most popular publications.
Flat, but not flat
Even if the electoral campaign was “dull A little bit ”, she was fruitful for Maxime Larrivée-Roy. “”[La campagne] was still quite alive for the same. All the periods when it brews socially, these are always effervescent periods at the creative level, “explains the one who is also a developer.
His two favorite targets: the leader of the Liberal Party of Canada, Mark Carney, and the leader of the Conservative Party, Pierre Poilievre.
“Jagmeet Singh was very hard at“ Memer ”. He did not make a lot of missteps, so it was more difficult to caricature it, ”he explains.
What he retains memes that emerged during the 36 days of the countryside is that people cultivate “distrust” towards politicians. “We voted by shaking our teeth a little. People voted for Carney, but especially they made a “Never Hairy”. In Quebec, we made a lot of fun, ”he notes.