The Clorox Company is one of the world leaders in the manufacture and marketing of consumer products. The CA by family of products is distributed as follows: – Home maintenance products and linen care (53%): dishwashing liquids, detergents, detachments, bleach, toilet cleaners, etc. (Clorox® brands, Formula 409®, Liquid-Plumr®, Pine-Sol®, SOS®, Tilex®, Green Works®, CloroxProtm, Dispatch®, Clorox Healthcare®, Hidden Valley®, KC Masterpiece®, etc.). In addition, the group offers vitamins, minerals and food supplements under the Renewlife, Natural Vitality, Neocell and Rainbow Light brands; – Products for domestic use (27.5%): charcoal (Kingsford brands and Light match), cat litters (Fresh Step® brands, Scoop Away® and Ever Clean®) and plastic bags (Glad® brand); – Others (3.1%): Condiments and sauces (brands Hidden Valley, KC Masterpiece and Soy Vay), water filters (BRITA brand) and natural personal care products (Burt’s Bees and Güd brands). The balance of CA (16.4%) concerns international activities. 83.6% of the turnover is made in the United States.
