Dakar, April 14, 2025 -Umoa-Titres, one of the key players in the development of the regional financial market, reveals a new visual and strategic identity. This transformation marks a decisive step in its commitment to promote a more accessible, transparent, innovative and dynamic public securities market.
At first glance, you will read “UT” and discover a square structure, clean lines and shades of blue that harmonize perfectly.
A rebranding to meet the challenges of the regional financial market
The UEMOA financial market is constantly evolving, requiring modern approaches and digital tools adapted to the needs of investors and emitting states.
“We wanted to modernize our identity in order to better reflect our commitment to innovation, transparency and accessibility of the regional financial market. This change is much more than a simple graphic facelift: it translates our vision and our ambition for the years to come. »»
-Oulimata Ndiaye Diasse, director of Umoa-Titres.
This overhaul is part of the Umoa-Titres 2025 roadmap, with three strategic objectives:
● Strengthen notoriety: offer more engaging communication and increase the visibility of the institution with its stakeholders.
● Develop the public securities market: mobilize investors and improve access to financing opportunities.
● Create more commitment: deploy interactive platforms and educational content to strengthen interaction with market players.
A new visual identity and a reinforced positioning
The new Umoa-Titres logo, designed around a modular assembly, translated stability and clarity, thus inscribing the institution in a logic of evolution where each visual element tells a history: that of a structured market, of a dying dynamic and an asserted will to support the transformation of the regional financial landscape.
The colors, dominated by three shades of blue, embody reliability, solidity and innovation. The structure of the logotype highlights transparency and rigor, essential values to guarantee an investment environment.
This overhaul is based on four essential pillars:
● A modernized identity : A new logo and a graphic charter redesigned to reflect an evolving market.
● “Build the public titles market together” : A new signature which reflects the will of UMOA titles to build a more efficient, more innovative and more inclusive financial ecosystem, while adapting to market developments.
● A more assertive positioning : A clearer message and optimized services to better support investors and member states in their financing strategies.
● Increased digitalization : Interactive platforms and simplified access to investment information and opportunities.
What changes and what remains
Umoa-Titres retains its central role in the structuring and development of the UEMOA public securities market. Its commitment to efficient financing of states and the strengthening of market attractiveness remains its priority.
However, this transformation is accompanied by several developments:
● A strengthened digital strategy, with better accessibility to market data.
● The strengthening of financial education services, in particular through Cisi-Umoa certification and the webacademia of the public securities market.
● A modernization of services, with interactive tools to improve the experience of investors.
● A more accessible and transparent communication, promoting a better understanding of the market.
The deployment of this new identity will be done gradually during 2025, with several major initiatives.
About UMOA titles
Created in 2013, UMOA titles is a financial institution specializing in the organization and management of the UEMOA public securities market. Its role is to support the eight member states of the UEMOA zone in the mobilization of resources through public securities emissions and to ensure better accessibility of the market for investors.
With this transformation, UMOA titles reaffirms its commitment to a more modern, transparent and inclusive regional finance.
Find out more: www.umoatitres.org
