On the sidelines of the 2025 edition of the World Congress Innovation Zero, which is currently being held at the Kensington Olympia exhibition center, Sir Liam Fox, British deputy and president of the first edition of the event in 2023, strongly encouraged companies in the United Kingdom to turn to Morocco, with a particular interest in its southern provinces.
« British companies in search of partnerships must be more interested in the Moroccan offer, in particular in the provinces of the southern kingdom “He told the map during his visit to the Moroccan pavilion erected within the living room. According to him, Morocco represents a land of business opportunities, carried by a multitude of assets, including its strategic geographic location.
Highlighting the growing role of Morocco on the African chessboard, Sir Fox recalled that the kingdom constitutes a real gateway to West Africa, even the entire continent. “” Morocco does not only offer business opportunities but opens the door to the African continent as a whole “, He insisted.
The former minister, who occupied several strategic portfolios in the British government, has also welcomed the strong Moroccan presence in the 2025 edition of the Congress. He considered that this participation projects ” A very lively image The investment offer in the southern provinces, clearly illustrating their development and profitability potential for investors.
Sir Fox has notably cited as an example the Atlantic port of Dakhla, a symbol according to him with a regional dynamism which extends to several key sectors, including renewable services and energies. He stressed that the provinces of southern Morocco have a strategic maritime facade and are hosting vast structuring projects, especially in the fields of clean energy and agriculture. So many elements which, according to him, position the kingdom as “ A real destination for global investments ».
-The British MP also insisted on the political stability of Morocco and on the richness of its natural environment, determining factors to promote the installation of sustainable foreign investments.
This 2025 edition of the World Congress of Energy Innovation is marked by a strong participation of the southern Moroccan regions, notably Dakhla Oued Eddahab, Laâyoune Sakia El Hamra and Guelmim Oued Noun. These three regions are represented by their presidents, vice-presidents, local elected officials and general directors of regional investment centers.
This mobilization is the fruit of a partnership between the Directorate General of Local Authorities (DGCT), the Association of the Regions of Morocco (ARM) and the Embassy of the Kingdom of Morocco in London. The displayed objective is clear: highlighting the major projects launched in these regions in terms of renewable energies, green hydrogen, sustainable development and green innovation.
To strengthen this presence, a 160 m² Moroccan stand was installed in the Olympia exhibition center. It allows the three southern regions to enhance their infrastructure, their economic potentials as well as the major axes of their development strategy.
Several B2B meetings were also organized during the congress, aimed at establishing solid links with international investors, in particular British. These exchanges aim to strengthen the international visibility of the provinces of southern Morocco, now at the heart of the national energy transitional policy.
