Customs prices, boycottes, exchange rate … The tourism industry in the Federal Capital Region is swimming in uncertainty about the tourist season that begins. She is therefore preparing for any possibility.
It’s a climate that changes very quickly
said at the outset Catherine Callary, vice-president of the development of the destination at Tourisme Ottawa.
We continue to accommodate Americans and Canadians with open arms.
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Catherine Callary, vice-president, development of the destination in Tourisme Ottawa (archive photo)
Photo: Radio-Canada / Emilien Juteau
And the CEO of Tourism Outaouais, Geneviève Latulippe, to add: We cannot predict the future, but what we can do is try to put as much effort as possible to avoid the worst
convinced that she can get there.
During our visit to the holiday and travel fair in Ottawa, the Kioskes of the American destinations were little frequented.
Photo: Radio-Canada / Anne-Charlotte Carignan
Travelers’ trends
None of them has a crystal ball. But they closely monitor the evolution of trends to prepare to react.
When we look at the research on Google on the part of the Americans who are looking for trips to Ottawa
explains Catherine Callary of Tourist Ottawa, We see that it is really results that are very different, mixed
.
If flight research is decreasing, it notes, those of accommodation or activities are increasing. His marketing team remains on the lookout for the slightest change. We are ready
supports Ms. Callary.
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Air Canada has offered flights between Ottawa and London since the end of March.
Photo : The Canadian Press / Christinne Muschi
Direct flights that will link London and Paris to the Canadian capital this summer will also allow Tourisme Ottawa to redirect its marketing to Europe if necessary.
It’s a bit the same bell sound in Outaouais. If we have to change our flutes accordingly, if there is one sector which is very agile, it is in terms of marketing
indicates Geneviève Latulippe.
Our machines in terms of marketing are now very focused-and we are ready to put additional efforts-in the American markets to attract this tourism more.
Ms. Latulippe sees the tourist season with optimism. We know that with the weakness of the Canadian dollar, well, it can attract more tourists to us.
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Geneviève Latulippe is the CEO of Outaouais Tourist. (Archives photo)
Photo: Gracieuse of Outaouais Tourist
And with half of Canadians who would give up a trip to the United States, the two organizations intend to take advantage of the craze for local trips.
With information from Daniel Bouchard
