Unsurprisingly, Samsung remains rather shy at the moment. That said, it confirmed that its mobile experience experience (MX) “will strengthen its foldable range” to the “second semester 2025” with “new ecosystem products” and “new product segments”. Here is the full quote from Daniel Araujo, vice-president of the Samsung MX team planning group:
We continued to dominate the foldable products market thanks to our innovation. And this year, with more innovation on the foldable form factor, we will further improve the competitiveness of our products, allowing more customers to take advantage of the advantages of foldable products.
In terms of technological innovation, we considerably improve portability and performance, which are key purchase factors for our customers. The Galaxy AI advanced experience of the S25 series will be adapted individually to each of the foldable, Fold and Flip factors, in order to offer a more differentiated and specialized experience.
With folding, we will offer and optimize the IA experience on the big screen. With folding, we will offer and optimize the experience of artificial intelligence on the big screen, while with reversal, we will offer a portable experience of artificial intelligence that can be used everywhere and at any time. We will develop sales of high -end models while strengthening the foldable range to attract new customers for significant growth.
Regarding new form factors, we believe that beyond the form factor itself, it is essential to guarantee a level of quality and usability of the product in real scenarios that are aligned on market requests and customer expectations. We examine the products with new form factors by emphasizing the guarantee of a significant competitive advantage in terms of performance and quality. We thank you for your attention.
