Supported by 38 %of French agencies, Morocco overlays all foreign summer destinations, ahead of Tunisia (27 %) and Spain (23 %). In a context marked by an increase in the average basket (€ 868, or almost 9,550 MAD), sales increased by 7 % in value despite a decline of 2 % in volume.
The last monthly statement of the EDV Observatory (Travel Companies), consulted by Barlamane.comreveals a marked predilection of French professionals for Morocco, which assumes first place in summer destinations abroad, with 38 % of the votes cast by the agencies interviewed.
Tunisia (27 %) and Spain (23 %) follow, at a good distance, in this ranking developed from declarations of more than 600 points of sale. Morocco, which enjoys easy air accessibility and a stable climate, continues to exercise a constant appeal on a clientele in search of controlled otherness.
On the scale of summer reservations, all countries combined, France retains its primacy with 57 % of the intentions, carried in particular by the Atlantic and Mediterranean coasts. In this regard, the report emphasizes that “customers manifests an increased loyalty to hexagonal destinations, comforted by an extensive offer and reassuring predictability”.
-In the effective departure register, the month of April 2025 accuses a slight withdrawal of the number of travelers (–2 % compared to April 2024), but this decrease in volume is largely counterbalanced by an increase in value (+7 %), reflecting a generalized revaluation of products. “The average basket now reaches € 868, up 6 % over a year” – or about 9,550 Moroccan dirhamsspecifies the document.
The close European destinations, such as Italy (+20 %in value), Greece (+10 %) or Portugal (+9 %), record notable performance. Outside Europe, Turkey confirms its renewed interest (+6 %) while the Dominican Republic (+20 %) pursues an ascending trajectory, without however equaling its level of attendance.
In France, France sales fell slightly (–2 % in value, –8 % in volume), with a marked preference for short -term stays. “The domestic demand is folded but remains supported, carried by a clientele in search of fast and accessible escapes”observe the barometer.
Finally, the forecasts for the coming months suggest a tension on availability, especially for the months of July and August, where firm reservations accuse a slight delay, a sign of persistent wait -and -see wait in part of the travelers.
