In Madrid, during the economic forum ” Morocco-Spain: Investing together in the sustainable future “, The Minister for investment, Karim Zidane delivered a vision of the kingdom: that of a strategic crossroads based on stability, commercial opening and daring tax incentives. Exit the Minister’s declaration, Morocco refines its policy of attractiveness to position itself as an essential hub between Europe, Africa and the Americas.
The cornerstone of this ambition lies in the new investment charter, which entered into force at the end of 2022. It marks a major inflection in public policy in terms of economic attractiveness. The text, praised by business circles, gives a place of choice to tax incentives, which can go up to 30 % of alleviating according to the regions or targeted sectors. Morocco thus offers direct subsidies, extended tax exemptions, but also a more foreseeable normative framework, guaranteeing equity between national and international investors. The whole thing, articulated around a policy of decentralization of investment towards areas with high potential but still underdeveloped.
This orientation responds to a logic of competitiveness and diversification, in a country which aims to make foreign investments a major lever of its growth and industrialization. The new device also aims to position the kingdom as a credible alternative in the current dynamics of industrial relocation.
The Moroccan strategy is also based on a singular geopolitical anchoring, between Europe and Africa, with solid bridges towards the American and European markets thanks to its free trade agreements. Morocco is indeed the only country in Africa to benefit from preferential access to both European Union and the United States, a privilege that only eight other states in the world share. This status allows multinationals installed in Morocco to export without barriers to the two largest economic zones on the planet, thus consolidating its role of intercontinental logistics and commercial platform.
Added to this is world -class infrastructure, including the Tangier Med port – one of the most efficient in the world -, an extended motorway network, and high -speed rail lines. So many assets that strengthen the appeal of the kingdom in the international competition for foreign direct investments (IDE).
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-Full -changing sectors
The sectoral architecture of the Moroccan investment strategy is also in profound change. The automotive industry, now the first exporting sector, is a success story with Renault, Stellantis and more than 250 equipment manufacturers located in the country. Likewise, aeronautics, food, pharmacy, textiles and digital services benefit from reinforced support.
But it is especially on the future sectors that Rabat now puts: green hydrogen, renewable energies, the circular economy and digitalization. For example, the Noor solar complex in Ouarzazate symbolizes this transition to a more durable energy mix. In 2024, almost 40 % of national electricity production came from solar and wind, a ratio which should continue to grow with the new projects in progress.
Moroccan economic diplomacy is also based on a soft power strategy. The joint organization of the African Cup of Nations in 2025 and then the 2030 World Cup with Spain and Portugal is perceived as an exceptional attractiveness. These events should catalyze investments in infrastructure, tourism, hotels and urban services, while strengthening Morocco’s notoriety on the international scene. “It’s time to invest with Spain,” insisted Minister Karim Zidane, calling for transforming the excellence of bilateral relations into an extended economic partnership.
In this perspective, the strategic rapprochement between Rabat and Madrid is of particular importance. Spain, Morocco’s first trading partner for more than a decade, is still backwards in terms of investments. Moroccan authorities intend to reverse this trend. For the minister, “an opportunity window has opened, which must be seized now”. This bilateral dynamic, nourished by the found political confidence, could well become one of the pillars of the reconfiguration of value chains in the Western Mediterranean.
