Give consumers a True lever of action
Since its launch, Yuka has established itself as a major player in food transparency. By scanning a product, the user discovers a global note, accompanied by a decryption of the ingredients. If a Additive is deemed at risk (harmful, endocrine disruptor, or suspected of being)the application clearly indicates.
The novelty with “balance your additive” is that a simple click allows you to report this problem to the brand concerned. The application automatically sends a message to the manufacturer to request a product reformulation.
A collective and structured approachwhich transforms each act of purchase into a militant gesture.
What are the additives by the countryside?
Yuka has identified around thirty additives considered controversial, classified according to their level of scientific risk known or presumed. They are regularly present in highly consumed products, sometimes even in references to the healthy or family image.
Tableau : Examples of additives targeted by Yuka
| Additive | Code | Utilisation | Risks identified |
|---|---|---|---|
| Nitrites | E249, E250 | Cold meats, hams | Increased risk of colorectal cancer (classified carcinogenic classified by the WHO) |
| Titanium dioxide | E171 | Confectionery, frosting, sauces | Potentially carcinogenic particles, prohibited in France since 2022 |
| Was / bt | E320 / E321 | Conservatives in snacks, cereals, margarines | Suspected endocrine disruptors |
| Carraghénanes | E407 | Texturants in Milky Desserts, Creams | Possible intestinal inflammation |
| Sulfites | E220 to E228 | Wines, dried fruits, cold meats | Allergic risks, digestive disorders |
This table is just an extract: The additives targeted are present in a multitude of ultra-transformed productsfrom brick soup to children’s cookie. It is precisely these trivialized uses that Yuka wishes to question.
A campaign already followed by effects
Far from being symbolic, the “balance your additive” tool has already borne fruit. Several brands have changed their recipes following a large number of user requests. By reformulating certain products, they show that a dialogue is possible between consumers and industrialists.
For example, The Herta brand has removed nitrites from several hams referenceset Bjorg has seen the composition of its children’s cereals After many reports concerning the presence of BHA.
-Yuka claims tens of thousands of requests sent since the launch of the functionality, proving that The power of the collective can act as a transformation lever.
Why this approach is different?
What distinguishes “balance your additive” is Direct and targeted action. Rather than boycotting or denouncing publicly, The user enters a constructive logic. It is not a question of stigmatizing a brand, but of invite him to do better.
This mechanism is based on a conviction: The marks respond to the requestand if it is clear, documented and massive, Change becomes an economic obvious as much as ethics.
A vigilance to maintain duration
However, everything is not based on digital tools. Read labels, understand the list of ingredients, stay critical Faced with attractive packaging are essential gestures. Applications like Yuka do not replace consumer awarenessthey extend it, making it more concrete.
Food ultra-transformation remains a major public health issueespecially for fragile audiences: children, seniors, people with chronic diseases. The objective is not to reject all industrial products, but Choose those that respect the body and the environment more.
To a diet cleaner …
The “balance your additive” campaign is An invitation to regain control over what we consume. She shows that influence does not only go through the purchasebut also by speech, reporting, the desire for change.
If the primary responsibility returns to manufacturers, Consumers today have the means to weigh in the scale. And this power, used wisely, can deeply transform what we put on our plates.
