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Mark Zuckerberg announces a vision of advertising automated by artificial intelligence. AI generates advertising content, targeting and analysis of results. According to Mark Zuckerberg, Meta would now be better placed than advertisers themselves to identify the right audiences thanks to AI.
Mark Zuckerberg Patron of Meta announces a reinvention of the advertising model, made possible by the capacities of the generative AI. He entrusts his vision to Podcast Stratecherypublished on May 1. The manager imagines a system where a company could entrust Meta a commercial objective without having to produce content or defining targeting.
A redefinition of advertising
The AI would then take care of everything, that is to say the creation of advertisements, the selection of the public and the analysis of the results. For Mark Zuckerberg, this total automation constitutes a ” Redefinition of advertising And could grow the share of advertising in world GDP. The process would be so fluid that companies would only have to connect their bank account, and let AI generate measurable sales.
“The company can simply say: ‘Here is the commercial result I want, here is what I am ready to pay ”
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Meta would thus see the target better than the company. “” Basically, we think that in this stage, we are simply more apt than you find people likely to be interested in your product. So that’s what matters He continues.
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A suggestion of the advertiser is always possible
The supply of advertising content by advertisers is always possible. “” Obviously, they will always be able to offer us a suggestion or present us the creative content they want, especially if they really want to put it into practice. But in general, we come to a point where you come to see us, you explain your goal to us, you log into your bank account, you no longer need creative content, demographic targeting, or measurement, except to read the results we get »Presents the manager.
“I think it will be huge, I think it is a redefinition of advertising ”
In addition, AI, as many experts reflect, produce visuals whose style allows you to very quickly recognize the original tool such as Midjourney or Adobe. Such content may bored the consumer by their uniformity, by removing any astonishment in the face of the advertising message, producing content per kilometer and which do not hold attention. The lack of astonishment was thus the risk underlined by Georges Mohammed-Chérif, boss of the Buzzman advertising agency, during the recent MKIA event in Maddyness on April 29.
