From 1is septembre 2025, NOVO19the group’s new television channel Ouest-Francewill take up residence on TNT channel 19. After unveiling her name and logo, she presents a team to carry out a project “anchored in the territories”.
The forced transfer window of television channels with the eviction of C8 et NRJ 12 paved the way for opportunities and it is therefore TV real et Ouest-France TV which were led to take over. The first will finally be called T18 as of Ouest-France TVhis name of cathodic baptism will ultimately be NOVO19 And will settle on TNT channel 19.
The group’s television channel Ouest-Francethe empire of the Hutin family, which will emit free of charge on TNT from 1is September 2025 will be based in Rennes which will make it the first national channel located outside Paris. NOVO19 Thus aims to become a showcase of the territories, faithful to the DNA of the regional daily life but by exceeding its territorial sector. After surprising by renamed his initial project Oftv in NOVO19, Ouest-France has unveiled its organization chart, made up of audiovisual sector professionals.
Regulars in the sector drawn from various competitors
At the head of NOVO19Guénaëlle Troly, appointed Director General in October 2024, will bring her experience acquired within the poles RMC and TV of NRJ Group. She surrounds herself with five “experts” to pilot the chain’s strategic poles. Camille Moreau, who spent more than ten years at RMC/BFM And who takes over the management of the programs and the antenna. Having piloted the grids of RMC Découverte et RMC Storyit will be responsible for the management of antennas and the development of formats that are innovative. Rodolphe Guichard, twenty years of experience in the media, became director of content and original productions. Former collaborator of the press agency and audiovisual production company (CAPA) and the satisfaction group, he contributed to the launch of three TNT channels and directed documentary productions.
Mathilde Escamilla, appointed director of acquisitions, comes from Lagardère and M6 and notably worked on Gulli and the platform M6+. Céline Monsallier, at the editorial office, is the only local in the stage, a Breton, who participated in the launch of Bfmtv and co -founded media otherwise production. Finally, Sofian Biouti, marketing and communication director, went through him Canal+ et TVMonacowhere he orchestrated multichannel campaigns and defined the brand identity.
-A “intelligent and positive” television … and conformist?
NOVO19 intends to propose, according to the words of Guénaëlle Troly, a “intelligent and positive” television which must highlight the territories and the daily concerns of the French. The chain promises a varied program, including a television news focused on local life, documentaries on traditional trades, French fictions, little publicized sport and a 75-minute daily talk show, produced by Together Media and France.TV Studio. The latter, broadcast live around 7 p.m., must highlight personalities and anonymous rarely seen on the screen.
NOVO19with a small budget of 10 million euros by 2028 and 58 new positions created in the long term (against 200 at C8), intends to settle in the audiovisual landscape to seduce an audience, especially the 25–49 year olds living outside the big cities. A budget that seems limited, the financial assistance of François Pinault who did not appear in the round of the table offered at Arch, from the delay to ignition, a first studio in Paris and not in Rennes as announced at the outset, many elements of fragility which leave some somewhat thoughtful on the future of the media;
Based on the 700 journalists ofOuest-France and an advertising management entrusted to TF1 PUBthe chain can count on the audience of the first French daily newspaper. The fact remains that the success that could have known C8 rested on the offbeat character of some of his presenters like Cyril Hanouna who was able to move away from the beaten track usually taken by the French media. Ouest-France And its extremely smooth “DNA” could experience difficulty getting out of the game in a hyperconcurrential arena that is that of television.
See also: The testimony of Henriette, freelancer in Ouest-France and journalist at the Ojim
