Created in 1997, Mouv is radio intended for “young people”. Faced with low audiences, it operates rebranding In 2015, the Mouv’de Mouv ‘, the electro and hip-hop chain. Its green color, its news, its musical style, its writing and its social networks, everything aimed to attract the new generation.
If the strategy launched by the former managing director of Konbini, Mathieu Marmouget, had allowed the radio to have 442,000 subscribers on Instagram, the listening, they represent only 0.5% of cumulative audience between January and March according to the figures of the Mediamétrie published by Radio France. The decision to stop the Mouv’a FM dissemination was therefore made.
First announced to the team by Mathieu Marmouget, this Thursday, April 17, she was confirmed during a Social and Economic Council (CSE) by the president of public radio, Sibyle Veil, on April 28. “Innovate under constraint”title of the message received by the editorial staff Mouv’dans which it is explained that the radio will cease to issue in FM. She will still remain in DAB + but only broadcast music.
The program grid should be redistributed on the different stations of the round house which would seem to interest more and more like France Info, Inter or Culture.
6 million euros in savings
Only 2 permanent contracts in forty would be kept for the operation of Mouv’en Dab +. Other missions within Radio France will be offered to others, without further details. CDDs are concerned in the absence of bridges towards the other stations of the round house.
The removal of the program grid and the FM distribution of Mouv’s’S’Srisc in a context of budget cuts. Radio France sees its public endowment reduced by 23.9 million euros. The station stopped would save 6 million euros.
The decision does not please the writing, but it is media, artists and internet users who speak on social networks to demand the maintenance of Mouv ‘.
As soon as the team was announced on April 17, a press release was posted on the mosaic networks. In the comments, you can read disappointment, but also #Freemouv ‘.
“A connected, creative, demanding youth”
On April 30, several media posts a press release on Instagram entitled “Saupons Mouv ‘”. They deplore the closure of a radio perceived as a “Actor engaged in the discovery, transmission and support for emerging creation” Who “Do not just entertain: she informs, deciphers, gives voice to expert voices, sensitive and anchored in reality”.
The public affected by Mouv is also mentioned by summarizing Radio France to change posture and not to “Erase a public voice” which responds to a request: “That of a connected, creative, demanding youth, which seeks spaces of representation, inspiration, emancipation”.
For editors, this is a “Strategic abandonment, a symbolic decline” especially with regard to culture and diversity. The digital transformation of the radio would be a decline in access for all of this public station which “Contributes to the critical awakening of a generation which, too often, does not have access to reliable, built, designed, thoughts for it.” In the comments, the process is welcomed.
