The Swiss watch house IWC Schaffhausen is associated with the emblematic five -star hotel in Deauville. Together, they imagined an experience around the watchmaking creation which will take place from May 8 to 11, within the Hôtel de la Côte Fleurie.
Private exhibition and masterclass
To strengthen their visibility and enhance their respective universes, IWC Schaffhausen and the Barrière Le Normandy hotel bet on immersive experience. Together, they imagined an exclusive space dedicated to the world of the watchmaking house at the very heart of the Norman establishment.
A four-day pop-up where visitors passionate about watchmaking will have the opportunity to dive into the history and know-how of IWC Schaffhausen. On the program, private workshops revealing the secrets of the brand’s emblematic movements and complications: “Each host can dismantle and reassemble an IWC watch to discover the mechanisms and the business of a watchmaker”specifies the hotel. An exhibition Bringing together rare rooms from the IWC house will also enrich the experience.
A winning-win partnership between the two entities: for IWC Schaffhausen, it is the opportunity to meet a Customers faithful to French-fashioned mannersfollower of authenticity and high -end objects. On the side of the Le Normandy barrier, this alliance allows Diversify its event offer And to offer content with high added value to its hosts.
The Barrière group, which brings together 32 casinos, 1 game club and 20 luxury hotels located in 37 destinations, has been put on a few years on Exclusive collaborations To enrich the experience of its customers and boost its number of reservations. Recently, the group targeted families with strong purchasing power by associating with the brand specializing in the design of children’s theme parks, Palomano. Eight mini-worlds for 2-7 year olds had invested three hotels in the group Le Temps des Vacances Schools in All Saints’ Day. More recently, Le Normandy was hosting the famous Parisian art gallery Perrotin In order to seduce lovers of contemporary art. A dynamic of partnerships that seems to be paying off: in 2024, the Barrière group recorded a turnover of 1.4 billion euros.
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