MRC de Bécancour. The Regional Fire Safety Service of the Bécancour MRC (SSIRMRCB) has acquired a new visual signature, designed to reflect commitment, excellence and innovation at the Community Security Service.
The concept includes a new slogan, a modernized color palette and a dynamic visual signature that will integrate into the fire department communications.
A human approach
The new visual signature wanted to demonstrate a team of heroic firefighters who rally both the spirit of adventure and professionalism. There are humans with determined and warm smiles.
The concept is built around the values of solidarity, mutual aid and courage, but also of joy and humor in order to make the universe of the SSURMRCB more accessible and close to citizens, while remaining faithful to the nobility of its mission.
The slogan “A sacred fire drives us” reinforces the message of a dedicated team to serve the community that contributes to everyone’s safety.
The dominant colors cover lively nuances of red and yellow, symbolizing both energy, heat and emergency, while being balanced by touches of blue and white, which bring a feeling of calm and safety.
The design is dynamic, with graphic elements that evoke both action and courage, all represented in a modern and fun way.
“This new visual signature reflects our desire to be even closer to our community while affirming our professionalism and our commitment to public security,” said the prefect of the Bécancour MRC, Mario Lyonnais. It marks an important step in the history of our service. »»
This initiative is part of an approach to meet the growing needs of the population and the current challenges related to security.
A concept embodied by our firefighters
To give life to this new visual signature, the Bécancour MRC has chosen to highlight its own firefighters, real actors in daily security. Rather than using generic images, it is members of the fire safety team that appear in the visuals, symbolizing heroism, professionalism and proximity to the community.
We recognize Dany Lafrenière-Barracks #9 Fortierville (2019), Rachel Lavallée-Barracks #12 Lemieux (2021), and Jean Roy-barracks #7 St-Pierre-les-Comquets (1999). (S.P.)
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New visual signature of the SSIRMRCB. (Courtesy photo)
