After the Tenniscore wave, another elite sport is gaining ground in the fashion inspirations of the moment. Collaborations, parades, social networks: everyone goes to golf!
The world of sport, as we know, remains one of the favorite playgrounds of creators. And this spring, it is the most elitist disciplines that make Fashion Sphere fantasize. After a summer under the sign of tennis, with the success of the film “Challengers”, it is now golf which stands out as the flagship sport of the moment. Halfway between athleisure and preppy elegance, the golfer’s locker room checks all the boxes of the “old money” trend: structured silhouettes, noble materials, chic effortless. A cozy aesthetic, inspired by the wardrobes of “ancient rich”, which cultivates the art of sophisticated minimalism. But today, golf is gradually freeing itself from its old frozen codes to embrace a more joyful and inclusive fashion through the prism of creators who make the lines move.
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Golf: in the center of all desires
Several brands have largely contributed to restoring the coat of arms of a golf course perceived as elitist. Golf Le Fleur, the Tyler label, The Creator, instilled in him a cool and desirable dimension with pieces with sharp cuts and intense color games. From now on, specialized brands combine with big fashion names: Malbon Golf collaborates with Jimmy Choo, Footjoy signs a collection with Aimé Leon Dore … Result, a wider, sharp audience and streetwear, reclaimed them …
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