The future of trade is illustrated during the “Global Product Drop Visa”, with major advances carried by artificial intelligence, allowing consumers to search and buy thanks to AI, while announcing new strategic partnerships and the launch of product innovations.
“As new emerging means of payment, they must rely on an always active network – which is safe, secure, evolving and constant innovation,” said Ryan McInerney, PDG de Visa“We mobilize the power of our network and our expertise of several decades to offer new products and new solutions that will transform trade and bring confidence and security to Payments based on AI. »»
Roadmap products
Visa has kicked off its “Global Product Drop” event by presenting how the combination of AI and digital trade will profoundly transform the way in which consumers explore and buy products and services. In the near future, consumers will delegate to smart agents to search, select, buy and manage their purchases on their behalf. For this, these agents will have to benefit from total confidence in payment, both from users and banks and traders. Visa intends to bring this confidence to trade by AI by offering its partners – AI platforms, technological actors, banks, fintechs, traders and others – a simple way to access the Visa network. This represents the next step in the visa route to connect an ever increasing number of buyers and sellers thanks to fluid and secure digital payments.
The highlight of this announcement, the launch of Visa Intelligent Commerce, a revolutionary initiative which opens the network of visa payments to developers and engineers who participate in the construction of the first generation of trade truly assisted by AI. Visa has also announced new partnerships around Stablecoins to extend its accessibility to new audiences and geographic areas. Finally, the company presented the extension of its Flex Credential platform, as well as new products and services offering ever more possibilities to pay and be paid.
These advances mark a new wave of business innovations and financial flows.
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Intelligent trade visa: a new era
Over the past 25 years, the Visa network has treated 3.3 trillions of transactions. Visa is preparing to extend the infrastructure, standards and capacities present in physical and digital trade today to trade powered by AI. Consumers will soon allow artificial intelligence agents, via AI platforms, to use a VISA card (today 4.8 billion) in any commercial establishment accepting the card (currently more than 150 million) and this, for any case of payment use.
“Historically, Visa has used AI to protect consumers, especially in the fight against fraud. Today, we also want to allow AI to emancipate consumers, radically transforming digital trade to make it more personalized, relevant and pleasant ”, Add Mcinerney. “In all cases of use of AI in trade, payment is a key success factor. Without payment, there is no trade. This is the whole contribution of the expertise and the confidence that Visa embodies. »»
To accelerate the adoption of trade by large -scale AI, Visa collaborates with the AI and brands platforms that consumers and traders use daily: Anthropic, IBM, Microsoft, Mistral AI, Openai, Perplexity, Stripe and Samsung.
“We perceive immense potential in the role that will play the agents in the trade, whether it is simple transactional tasks such as shopping, or more complex operations such as booking a table in a popular restaurant or obtaining concert tickets”explique Jack Forestell, Chief Product and Strategy Officer chez Visa. “It is a deep change that will bring a touch of magic and more convenience to consumer experience, while permanently redefining our way of buying and shopping. »»
New products, innovations and features
VISA continues to invest in new features and capacities to extend the scope of its network and offer ever more fluid and secure payment experiences.
StableCoins: For more than half-depth, Visa has facilitated cryptocurrency transactions and now has widened the uses of stablecoins with cards related to stablecoins, regulations and programmable money. Bridge, a Stripe company, collaborates with Visa to launch a new card allowing fintechs to offer their end customers in several countries Visa cards linked to Stablecoins through a single API integration.
Extension de Flex Credential : Last year, Visa reinvented the card by introducing the Flex Credential, a new generation card capable of easily switch between several payment methods (debit, credit, immediate payment, deferred payment). Today, millions of people worldwide use the Flex Credential and Visa card plans to deploy new use cases, such as expanding access to credit lines, investment accounts, loyalty programs, commercial cards, and much more.
Unveiled today, Visa and Klarna join forces to introduce the Flex Credential in the United States and will be the first in Europe to offer a case of use “From debit to delayed payment” which offers consumers more flexibility in their way of paying. More details will be announced during the year.
New ways of paying and being paid : Visa also announces new means for consumers, traders and partners to pay and be paid worldwide:
- Visa Pay is a new service that allows users of compatible digital wallets to easily pay for all merchants accepting Visa, whether in store or online, locally or internationally. Visa Pay will be launched in beta in certain markets in Asia, Europe and Latin America.
- Visa Accept is a new offer allowing micro-sellers to receive payments directly on their eligible visa debit card, from any smartphone equipped with the NFC, in just a few clicks. Visa Accept will be available in July for Visa partners in beta, with initial activations in Latin America and Asia.
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