The arrival of iPhones in the American Apple Stores: an influx of customers in the face of the threat of price increases

The global situation is effervescence, especially since President Trump announced last week of customs prices on imports from other countries. This uncertain climate pushes many customers to rush into the Apple Stores to acquire new iPhones and other products before a possible price increase.

Worried customers buy iphones before the price increase

Employees from different Apple Stores in the United States reported to Bloomberg on Monday that they have found an increase in demand for products, especially iPhones. According to these employees, many customers wonder about the possibility of an increase in prices due to the new prices announced by Trump.

“Practically every customer asks me if prices will soon increase,” said an Apple employee. “People are running, worried, and ask questions,” adds another.

Sources close to the file indicate that Apple has not given instructions to its store employees on how to answer these questions or manage growing demand. Other employees compare the current effervescence to that observed during the release of a new iPhone or during the holiday season. Many testimonies also circulate on Reddit and other social networks, relating to the purchase of new Macs this week for fear of new prices.

The consequences of new customs tariffs

The American government will impose 34 % taxes on products from China and 26 % on those from India. Apple assembles the majority of its products in these two countries. Trump says these new prices are “reciprocal” that each country already imposes on products imported from the United States.

Although Apple does not disclose its forecasts, a morning report reveals that the company has charted five planes loaded with products from India and China in just a few days. This will allow the company to have a sufficient inventory to maintain the prices of its products for a certain time.

Another report reports on Apple’s desire to extend its facilities in Brazil in partnership with Foxconn, since this country was subject to a 10 %tax, lower than that applied to China and India. Apple’s actions have already dropped more than 18 % since the announcement of new prices, a trend similar to that observed in other American companies.