HAS London, Aldi innovates with a paid “shop & go”: 10 pounds (approximately 11.73 euros) are deducted at the entrance to the store, relates 20 Minutes This May 4. The amount is recredited within 48 hours if your purchases do not reach this threshold, but this period varies according to your bank. Whatever happens, you have to advance the entire sum to simply explore the shelves.
This initiative seeks to offer a completely automated experience, where cameras and sensors are responsible for calculating the bill. However, errors can occur: some customers have reported erroneous samples after pressing the entrance button several times, as reported by British magazine
The Grocer.
In these new generation stores, each gesture is scrutinized by hundreds of cameras equipped with artificial intelligence, fixed to the ceiling every square meters. The operation is simple: you take the desired items, place them directly in your bag, then you leave the premises without going through a box. The system automatically takes care of the rest.
Compulsory smartphone
This system is not only a paid entry ticket, it also imposes a technological barrier. To cross the doors of the store, it is essential to have a smartphone, download a specific application and to link a bank account.Read too Michel Biero, boss of Lidl France: “Yes, large multinationals took advantage of the crisis”
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A double obstacle therefore: financial, for those who do not have the means, and digital, for people not equipped or little comfortable with technology – especially the oldest. Aldi specifies, however, that this shop, located in Greenwich in the Southeast London, remains an experiment without a project of extension at this stage.
If this type of innovation still seems to be of science fiction in Europe, it is already well anchored in other regions of the globe. In the United States, Amazon Go has paved the way, followed by many brands in Asia. These examples show that the abandonment of the traditional boxes goes far beyond the test stage. The objective is clear: to eliminate the queues and make purchases more fluid thanks to a complete automation, where the regulations are carried out almost imperceptibly.
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